Own a Piece of the Great Barrier Reef

Opportunities to acquire an established tourism business operating on the Great Barrier Reef are exceptionally rare.

Reef Encounter has been welcoming guests from around the world for decades and has earned a reputation as one of Australia’s most recognised reef liveaboard experiences.

As Queensland prepares for the Brisbane 2032 Olympic Games, tourism infrastructure, visitor numbers and international awareness are expected to increase significantly. This presents a unique opportunity for an investor to acquire an established marine tourism business positioned for future growth.

Why Reef Encounter?

Reef Encounter offers more than a vessel. It is a complete tourism business with established systems, experienced staff, recognised branding and a loyal customer following.

Key Highlights

    • Established Great Barrier Reef tourism business
    • Strong direct and trade distribution channels
    • Loyal repeat customer base
    • Proven booking history
    • Australia’s leading SSI Dive Diamond Centre
    • Family-friendly tourism product
    • Experienced operational team
    • Recognised tourism brand
    • Significant digital growth opportunities
    • Positioned for Brisbane 2032 tourism growth

The Experience

Reef Encounter provides overnight and extended reef experiences on Australia’s Great Barrier Reef.

Guests enjoy snorkelling, scuba diving, introductory diving, marine education experiences, family holidays and reef exploration in one of the world’s most remarkable natural environments.

The business has developed a reputation for exceptional customer service, repeat visitation and strong word-of-mouth referrals.

Australia’s Leading SSI Dive Centre

Reef Encounter has been recognised as Australia’s Number One SSI Diamond Facility, reflecting its long-standing commitment to diver training, guest experiences and operational excellence. This reputation provides a valuable foundation for future growth and redevelopment.

Future Growth Potential

The next owner will inherit a solid foundation while benefiting from opportunities including:

    • Expansion of international marketing
    • Increased direct online bookings
    • AI-powered customer engagement
    • Enhanced digital marketing campaigns
    • Strategic tourism partnerships
    • Brisbane 2032 tourism growth
    • Product development and vessel upgrades

Vessel Refit Requirement

Prospective purchasers should be aware that Reef Encounter requires a substantial refit before returning to full commercial operation.

The current owners have determined that the scale of investment required is best suited to a new owner who can bring fresh capital, vision and long-term plans for the business.

This opportunity is therefore ideally suited to an investor, tourism operator or marine industry participant seeking to acquire an established Great Barrier Reef brand and undertake a comprehensive refurbishment program.

The business offers significant underlying value through its established reputation, loyal customer base, recognised market position, operational history, tourism relationships and valuable Great Barrier Reef operating approvals.

For the right buyer, this represents an opportunity to refurbish and reposition a well-known tourism asset ahead of future growth in Queensland tourism, including the lead-up to the Brisbane 2032 Olympic Games.

Further details regarding the vessel, refit requirements and operational considerations will be made available to qualified parties following execution of a confidentiality agreement.

Expressions of Interest

Reef Encounter is now available for acquisition.

Qualified buyers seeking further information are invited to submit a confidential Expression of Interest.

For confidential enquiries regarding this opportunity, please contact:

Lyndell Ross
GBR Tours

Email [email protected] 

All enquiries will be treated in strict confidence.